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Nike Sportswear & streetwear- Air Jordan's

This blog post will look at the most successful Nike sportswear product in history. The Nike Air Jordan line and specifically the Air Jordan 1. Although, it is vital to know that Jordan's are also a staple of streetwear fashion. 

Everybody knows who Michael Jordan is. One of the greatest basketball players of all time. This is exactly the reason why Nike launched the Air Jordan line in 1985 through the release of the Air Jordan 1. This shoe forever changed the way that people viewed athletic footwear. In my previous 2 blogs I have mentioned Nike’s genius collaborations and this partnership transformed Nike’s brand trajectory forever. 

Having personally owned a pair of Air Jordan 1’s the shoe is extremely comfortable and offers great ankle support. The colourways are also very interchangeable and means that like the Air Force 1, can be worn in sports and for fashion with many different outfits. I have also noticed that many people wear these shoes to the gym because of the shoes' flat soul and support, making it a great athletic shoe for many sports and activities.

However, the Jordan brand has adapted and grown even more globally. This has meant that the Nike and Jordan partnership sponsor PSG football club. Creating football tops/jerseys. A huge football fan myself, this was a massive  collaboration in the world of football and putting Nike and the Jordan brand in a new global market for football/soccer. I also think this was a clever decision due to the front 3 of PSG being Messi, Neymar and Mbappe, who accumulate over 850 million Instagram followers. Overall, the Jordan x Nike collaboration is another example of blending sportswear and streetwear for consumers like myself across the globe.



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