How Nike Dominate the Sportswear & Streetwear Industries

 One of Nike's elite ranges of running shoes the Alphafly 3 is the newest edition to Nike's road racing range. These running shoes were built with elite runners and are a great option for any marathon runners. This shoe allows runners to set personal bests (PBs) in training and when racing.  I am currently training for the Manchester Marathon taking place in April 2025. I have been using these running shoes as part of my training. Before using these shoes I was struggling to find a pair that provided the balance of comfort and speed. However, since using the Alphafly 3 I have noticed the cushioning and lightweight feel of the trainers. Personally, I have been running faster times since using these Nike shoes.  Nike's innovative technologies in the shoe has provided me my favourite running shoes yet. This is because of the use of: zoom x cushioning; a carbon fibre plate and the lightweight breathable design. This technology creates a shoe perfect for longer distances, savi...

This blog post will look at the most successful Nike sportswear product in history. The Nike Air Jordan line and specifically the Air Jordan 1. Although, it is vital to know that Jordan's are also a staple of streetwear fashion.  Everybody knows who Michael Jordan is. One of the greatest basketball players of all time. This is exactly the reason why Nike launched the Air Jordan line in 1985 through the release of the Air Jordan 1. This shoe forever changed the way that people viewed athletic footwear. In my previous 2 blogs I have mentioned Nike’s genius collaborations and this partnership transformed Nike’s brand trajectory forever.  Having personally owned a pair of Air Jordan 1’s the shoe is extremely comfortable and offers great ankle support. The colourways are also very interchangeable and means that like the Air Force 1, can be worn in sports and for fashion with many different outfits. I have also noticed that many people wear these shoes to the gym because of the sho...

The Nike Air Force 1 (AF1) has managed to maintain popularity globally for decades. Why is this? The Air Force 1 was originally released as a basketball shoe because of the advanced technology. So how did this shoe transition from sportswear to a fashionable streetwear sneaker.  First released in 1982, the Air Force 1 shoe was a basketball shoe because of the famous Nike Air Technology in the sole. The Air Force 1 was the first Nike shoe to feature this technology and was clearly groundbreaking.  However, quickly the shoe transitioned off the court and into urban fashion. Owning six pairs of the shoe myself I can say that this is down to the comfort, durability and iconic silhouette. The clean and simple silhouette is one of the most iconic features of the Nike shoe, making it versatile and easy to pair with any outfit.  The Nike Air Force 1 also carries and holds substantial cultural relevance. Since the 80’s and 90’s rappers such as Nelly played an important role in pro...

One of the reasons Nike has been so dominant is because of their mix of sportswear and streetwear. Many other 'sportswear' companies don't do this. However, it is not only the fact Nike makes Streetwear clothing, shoes and accessories but also the collaborations Nike pursue, gaining the interest of a wider range of consumers like myself. A recent collaboration Nike made in streetwear was Corteiz in March 2023.  Corteiz is a London based streetwear label founded in 2017 by Clint419. Corteiz are known for exclusivity- through private social media accounts and the need for passwords to be able to buy their products.  Having personally bought items from Corteiz and seeing the 1.4 million Instagram followers they have gained whilst having a private account. It is very clear to see why Nike wanted to collaborate with Corteiz and are releasing a second launch this year with the streetwear brand. In a YouTube video Clint419 explains the collaboration. There is clearly a huge contra...